You are probably wondering what the heck is product diversion?
Many consumers, such as yourself, are unaware of the dangers of product diversion. First off, purchasing your favorite professional line from a mass retail store runs the risk of being contained with harmful bacteria. These products are old and pawned off to mass retailers who graciously accept them for their own profit. Second, the products mostly have been tampered with - such as watered down and chemicals added. Third, purchasing products from mass retailers takes away from your stylists education. Products sold at the salon go towards your stylist's training - so support them!
In order to begin the process of eliminating diversion, we need to join together and be informed. Spread the word to your family & friends. Just like counterfeit bags, this needs to STOP!
